How to Create a Facebook Business Page

It's not a "great idea" for most businesses to be on Facebook. With 829 million people actively utilizing Facebook every day, it's ended up being a go-to element of nearly any inbound marketing strategy. How to create a Facebook business page?

The thing is, as increasingly more Facebook includes modification, so does the process of setting up a Page.

Don't squander another day poking around aimlessly on Facebook, attempting to find out exactly what the heck to do to get your Facebook Page working like a social networking pro.

How to Create a Facebook Business Page

The following discussion provides a visual tutorial to assist you to get your Page up in no time (you can also read the transcription listed below). Over 600,000 have discovered this tutorial helpful. Hopefully, it proves beneficial for you or an online marketer you understand, too. (And if you're searching for more pointers and resources for a brand-new service, check out our comprehensive guide to Facebook marketing).


Action 1: Select a Category.

To begin, navigate to This page will showcase six different types to choose from:

  1. Resident Business or Place.
  2. Business, Organization, or Institution.
  3. Brand name or Item.
  4. Artist, Band, or Public Figure.
  5. Home entertainment.
  6. Cause or Community.

Each of these categories offers more related fields for your wanted Page.

how to create a facebook business page

For this tutorial, we'll pick the second alternative: business, organization, or organization. After choosing our wanted classification, we'll be requested for an official name for our Service Page. I recommend carefully choosing your name. Although Facebook allows you to alter your name and URL as soon as, it's a challenging and laborious procedure.

Step 2 How to Create a Facebook Business Page: Complete Basic Details.

Facebook needs to automatically stroll you through the following four core areas to complete the essential elements of your Page.

Finish "About" Area

The "about" section will work as the first 2-3 sentence description for your company. It will be on your main page, so make it detailed however concise. Make certain to include a connect to your business website too. Likewise ensure that this information distinguishes your brand name, making your page even more attractive to potential fans.

This is also where you can choose your unique domain (that, as discussed above, can just be altered when). For instance, the Sidekick by HubSpot Facebook Page utilizes the URL

Upload Profile Photo

Next, you'll be asked to publish an image. This will function as the primary visual icon of your page, appearing in search results page and alongside any comments you release. While any perfectly square image will work, the advised size is 180 x 180 pixels.

Include to Favorites

Every private Facebook user has a vertical navigation bar to the left of their News Feed. You can add your Company Page as a "Favorite" product here-- comparable to bookmarking a web page in your web browser-- for easy access.

Reach More People

Facebook will prompt you to create an ad to draw attention to your Page. Whether utilizing paid tactics belongs of your technique or not, I advise avoiding beginning any ads at this phase-- there's no compelling material on the Page yet that would persuade them to ultimately "Like" your page.

Step 3 How to Create a Facebook Business Page: Understand the Admin Panel.

The basic skeleton of your Service Page is now live. Facebook will ask if you 'd like to "Like" your Page. Once again, I suggest avoiding doing so at the moment. This activity will appear in News Feeds of those you're linked to personally to on Facebook. Without any content on the Page, we wish to conserve that organic Timeline story for when you're all set for individuals to see the Page.

In the leading navigation, you'll see an option for "Settings." Click that. Along the left side, a vertical navigation bar with various areas should appear. We'll focus on three core ones now:.

  • Page Information: This is where you can include extra information about your organization. This section will also reveal different fields based on the classification you selected in Step 1.
  • Alerts: This area permits you to tailor when and how you wish to receive Page alerts. Set a frequency that fits your social media marketing schedule.
  • Page Roles: Whether or not you'll be the primary manager of the Page, there might be others at your organization who require access to your Facebook Page. Here, you can invite other colleagues to make modifications to your Pages. Some typical usage cases here consist of:.

*A public relations manager who has to react to any delicate questions.
*A support representative who can help those asking technical concerns.
*A designer tasked with submitting brand-new image creative to the Page.
Read this article:

Step 4 How to Create a Facebook Business Page: Populate Page With Material.

Now it's time to release material to your Page then invite users to be a part of your growing neighborhood. Let's begin with the standard content required to get your Page kicking.


The rest of your Page will occupy in time as you release more updates. Facebook currently supplies six different publishing alternatives:

  1. Plain text status.
  2. Image with a caption.
  3. Link with the caption.
  4. Video with the caption.
  5. Occasion page.
  6. Location check-in.

When publishing on your page, just be sure to utilize a range of content. What images would your audience like to see? What stats would they want to read? What links would they prefer to click? You can likewise click the little gray arrow in the top-right corner of each post then click "Pin to Top" to move your posts to the top of your Page's Timeline for seven days. Utilize this function for item announcements, organization anniversaries, and other significant occasions relevant to your brand.

If you desire to dive deeper into Facebook publishing finest practices, take a look at this blog site post.

Cover Photo

This is the large, horizontal image that covers the top of your Facebook Page. Typically, this is a high-quality image to assist bring in individuals to your Page. The main picture measurements are 851 x 315 pixels. To help you produce these cover images, we have free PowerPoint design templates here pre-sized for the ideal measurements.

cover photo for facebook business page

Now that there's material on the Page, we can start strategically welcoming users to Like it. I recommend welcoming users in the following cadence:.

  • First, welcome coworkers to Like your page and its content to build some preliminary activity.
  • Second, invite fans to your network. Motivate them to engage.
  • Third, invite customers. With some activity now on the Page, they'll be more interested.

With material released and users welcomed, you can go to the "Activity" tab in your Page's top navigation to keep track of how individuals are engaging with your Page and material.

Step 5 How to Create a Facebook Business Page: Measure Your Growth.

Finally, we need to measure our efforts to ensure we're making valuable marketing decisions on Facebook. Fortunately, Facebook has embedded in some decently useful metrics for us to take benefit of. Just click the "Insights" choice in the top navigation to see the following:

  • Summary: This tab shows a 7-day picture of your metrics such as Page Likes, post reach, and general engagement.
  • Likes: This tab shows your total fan development and losses. If you're employing paid efforts, you'll have the ability to see the breakdown of paid versus organic growth.
  • Reach: This tab highlights the raw variety of individuals your Page is reaching every day. If you see spikes on a specific day, try cross-checking what you posted that day to see if you can duplicate that reach.
  • Go to: This tab suggests where on Facebook your viewers are originating from. You can see the distinction in visits on Facebook Timelines, your information tab, evaluations, and others.

And if you desire to spend time improving your Facebook material technique, see this short tutorial on how to analyze exactly that.

And voila! You have a Facebook company page. Now post interesting content and accumulate a loyal base of fans!