What Size is Facebook Cover Photo

What Size Is Facebook Cover Photo: When people reach your Facebook Page, where do you think they first look?

I'll offer you some tips. It's an aesthetic item of material that sits at the top of your web page. Its measurements are 851 pixels vast by 315 pixels high. It takes up virtually a quarter of the screen on many desktop computer web browsers.

That's right-- it's your Facebook cover image.

Because it's one of one of the most visible parts of your page, it's important that you follow Facebook cover picture ideal techniques.

Whether you're using Facebook to generate leads, close your following sale, or produce a client neighborhood, understanding how to make and enhance your cover picture is essential. Continue reading to discover what you must (as well as shouldn't) carry out in your cover picture.

What Size Is Facebook Cover Photo

1) Do comply with Facebook's cover picture guidelines

It looks like a piece of cake, however obeying Facebook standards is important to your Facebook Page existing in the first place. I 'd very suggest checking out the complete Web page Standards, but here are a couple of crucial things to bear in mind for your cover picture:

Your cover is public.
Covers can not be deceitful, misleading, or infringe on anyone else's copyright.
You cannot motivate people to post your cover to their individual timelines.
If you obtain caught going against the above terms, Facebook can do something about it against your Page. And also while Facebook does not clearly state exactly what will happen if you breach their Web page standards, it's probably not wise to obtain your Facebook Web page removed over a cover photo infraction, so check out the standards in full and also comply with them.

2) Do make sure your Facebook cover picture dimension is right: 851 px vast by 315 px tall

You do not want to spend all this time around making a cover image ... just to have it look weird when you submit it to Facebook.

See to it your cover image will look amazing from the get-go by seeing to it it's the best dimensions: 851 pixels wide and 315 pixels high.

If you post a picture smaller compared to those measurements, Facebook will stretch it to fit the right dimension, as long as it goes to the very least 399 pixels vast and also 150 pixels high.

If you desire a no-hassle means to earn sure your cover images are the best size, download our pre-sized design template for Facebook cover photos below.

3) Don't worry concerning the old "20% text" regulation, yet still attempt to remain aesthetic

Back in 2013, Facebook eliminated any type of reference to the 20% guideline on message in cover images ... but that does not mean you need to go wild with utilizing text in your cover image. The previous policy claimed that just 20% of your cover picture could be message. Directly, I assumed that was way too limiting for marketers, however the sentiment behind the rule was a good one.

If you're mosting likely to utilize text in your cover picture, keep that message concise. Your picture will be a lot more interesting and interesting.

4) Keep the image simple, with a clear focal point

Consider your cover image as the portion of your Web page that's "above the fold." If it's sidetracking or low quality, individuals will be more likely to click off the web page.

A lot of the most effective Facebook cover photos consist of a single topic as the prime focus. They additionally use adverse white (i.e., empty space) as a benefit to earn the topic, any copy on there, and various other aspects one-of-a-kind to Facebook (like the CTA switch on Facebook business Pages) stick out even more.

5) Don't conceal web content behind your account photo

As a result of the method account photos are included on Facebook Pages, there's a section of your cover picture that will not appear unless you click it. Your Web page name and also the buttons under right also cover parts of your image.

According to Facebook's Aid web page, on home computer, the account image is located 16 pixels from the left edge of the cover picture, and 176 pixels from the top of the cover image.

That being said, you can likewise use this concealed space to your advantage-- maybe even concealing an Easter egg behind the profile picture for a competition. However commonly, maintaining that room clear is a great best practice.

6) Do not put vital web content under of your picture, either

Your profile photo isn't the only part of your cover photo that will certainly be partly concealed on your major Page. You'll likewise want to stay clear of putting important content or crucial parts of your image on the bottom of your image where the name of your Web page and also CTA buttons are.

We suggest drawing an imaginary line regarding midway up your profile photo, and also maintaining vital content (like message or hashtags) above that.

7) Do right-align the objects in your cover picture

Considering that your profile picture gets on left, you wish to add some equilibrium to your Facebook cover image style by having the emphasis of the image get on the right.

Have a look at these cover pictures. Which one looks more visually pleasing?

Doesn't the right-aligned cover picture look better? The most significant layout elements (the profile image, the message, as well as the beer) are equally spaced. In the Samsung cover image, your attention goes right away to the left side of the web page, entirely missing the name of the product on the top best side.

Not just is adding equilibrium a critical element of style, however it additionally permits your cover photos to be much more aesthetically effective on mobile. Which brings me to my following factor ...

8) Do keep mobile individuals in mind

In April 2016, Facebook reported that over half of its individual base (54.2%) gain access to the social network solely from mobile phones. That's huge-- as well as it's precisely why it's so crucial to maintain mobile customers top-of-mind when developing your Facebook cover image.

On mobile, a much larger part of your cover photo is shut out since the account photo and also the Web page name are on top of the cover photo.

Allow's have a look at a real-life example. Below, take a look at exactly what Adobe's Facebook Web page looks like in a desktop computer browser versus on Facebook's mobile application.

Desktop computer:


Notice that the sides of the photo are cut off on mobile. Whereas your cover image displays at 851 pixels vast by 315 pixels high on desktop, it displays only the facility 640 pixels vast by 360 pixels tall on mobile phones. Take a look at this Facebook assistance document to find out more.

Notice, by the way, just how the message in Adobe's cover image is cut off on the right-hand side. While it looks best to right-align your visual components, take care not to put important content up until now to the right that it gets removed on mobile.

9) Do incorporate the cover photo layout with other parts of your Facebook Page

If you really wish to obtain innovative with your cover picture, try integrating its style with other parts of your Facebook Web page. You could make your profile image and also cover photo one big canvas, or make use of some design elements to accentuate various performances of your Facebook Web page.

Below are some suggestions of what these cover picture combinations may resemble.

Combine your account picture as well as cover photo.

With a little creativity and some design fine-tunes, you can make your profile picture as well as cover image look like if they're two parts of one canvas. Have a look at among Paris' cover images for a subtle however compelling way to do that.

Note: Given that cover photos display in different ways on mobile as well as on desktop, you'll need to pick one layout to make your cover photo as well as account mix for. Because cover pictures are much more recognizable on desktop computer, I 'd recommend focusing on that format for your cover picture as well as profile photo mix design.

Draw attention to the buttons on right.

Adhering to the best techniques pointed out over, WeddingWire positions every one of its crucial text to the right of their cover picture-- not only accomplishing an excellent layout visual, but likewise accentuating the main calls-to-action on the Web page: Like, Adhere to, as well as Message.

Note: While it could feel like a good idea to add directional signs like an arrow to obtain people to click the CTA switches, keep in mind that those CTA switches don't show up similarly on the mobile application. In other words, it may be perplexing to mobile customers if you integrate the cover picture style with the buttons.

10) Do consist of a shortened link in your cover picture summary that lines up with your page CTA

If you want to utilize your cover image to support your page CTA, see to it your cover image description also consists of a text CTA as well as connect to the very same offer. In this manner, at any time individuals watch your cover image straight, they could access the download link.

Ensure you reduce your web links and also add UTM codes so you can track clicks on them. Shortening and tracking functions are readily available in the HubSpot Advertising And Marketing Platform and also in tools like bitly.

( If you want to find out more concerning the best ways to compose reliable call-to-action copy for your cover photo summary, click here to download our totally free e-book on producing compelling CTAs.).

11) Do pin an associated article right listed below your Facebook cover picture

Have you ever before "pinned" a post to your Facebook Page's Timeline? Generally, pinning an article enables you to highlight a regular Facebook message on the top of your Timeline for seven days. It's represented by a little yellow flag on the top right of the post.

How does this connect to maximizing your Facebook cover photo? Well, if you're hanging around straightening your Facebook Page CTA, your cover picture design, and also your cover picture summary duplicate, you ought to likewise make sure to upload about the very same point straight to your web page, as well as pin that post to the top of your Timeline.

That way, you're giving individuals one extremely clear call-to-action when they show up to your web page (albeit in numerous different locations)-- which ought to help conversions.

To pin a Facebook article: Simply publish the post to Facebook, after that click the down arrowhead on the leading right edge of the post and also pick "Pin to Top.".