Cover Photo On Facebook Size

Cover Photo On Facebook Size: When people reach your Facebook Web page, where do you think they initially look?

I'll provide you some hints. It's an aesthetic item of content that sits at the top of your web page. Its dimensions are 851 pixels broad by 315 pixels high. It takes up virtually a quarter of the screen on most desktop computer internet browsers.

That's right-- it's your Facebook cover image.

Given that it is among the most obvious parts of your web page, it's important that you adhere to Facebook cover photo ideal techniques.

Whether you're making use of Facebook to produce leads, shut your next sale, or create a client area, understanding ways to make as well as enhance your cover photo is very important. Keep reading to learn exactly what you should (and should not) perform in your cover image.

Cover Photo On Facebook Size

1) Do abide by Facebook's cover photo standards

It seems like a piece of cake, but following Facebook standards is critical to your Facebook Page existing to begin with. I 'd very recommend reviewing the complete Web page Standards, however here are a few vital things to bear in mind for your cover photo:

Your cover is public.
Covers can't be deceptive, misleading, or infringe on any person else's copyright.
You cannot encourage individuals to publish your cover to their personal timelines.
If you obtain caught breaking the above terms, Facebook can act against your Page. And also while Facebook does not clearly state exactly what will certainly happen if you break their Web page guidelines, it's probably not clever to obtain your Facebook Page taken down over a cover image violation, so review the guidelines completely as well as abide by them.

2) Do ensure your Facebook cover photo dimension is right: 851 px large by 315 px tall

You do not intend to spend all this time around designing a cover image ... just to have it look odd when you publish it to Facebook.

Ensure your cover image will certainly look remarkable from the outset by ensuring it's the ideal dimensions: 851 pixels broad as well as 315 pixels high.

If you upload a picture smaller than those measurements, Facebook will stretch it to fit the appropriate dimension, as long as it's at the very least 399 pixels broad as well as 150 pixels high.

If you want a no-hassle method making sure your cover pictures are the right dimension, download our pre-sized template for Facebook cover images below.

3) Don't worry concerning the old "20% text" regulation, yet still try to stay aesthetic

Back in 2013, Facebook eliminated any kind of reference to the 20% policy on message in cover photos ... but that doesn't mean you ought to go wild with utilizing text in your cover image. The previous rule said that just 20% of your cover photo could be message. Directly, I believed that was way as well limiting for marketers, however the belief behind the rule was a good one.

If you're mosting likely to utilize text in your cover image, maintain that message concise. Your picture will certainly be a lot more informative and also engaging.

4) Keep the picture simple, with a clear prime focus

Consider your cover image as the portion of your Web page that's "over the layer." If it's sidetracking or poor quality, individuals will certainly be more probable to click off the page.

Most of the most effective Facebook cover pictures include a single topic as the focal point. They likewise use adverse white (i.e., empty space) as a benefit making the topic, any type of duplicate on there, and various other aspects special to Facebook (like the CTA button on Facebook service Pages) attract attention much more.

5) Do not conceal web content behind your account image

Because of the method account photos are included on Facebook Pages, there's an area of your cover photo that won't show up unless you click it. Your Web page name as well as the switches on the bottom right also cover portions of your picture.

According to Facebook's Help page, on computer, the profile image is located 16 pixels from the left edge of the cover picture, and 176 pixels from the top of the cover picture.

That being stated, you could likewise use this hidden space to your advantage-- maybe even concealing an Easter egg behind the account picture for a contest. Yet normally, maintaining that area clear is a good ideal technique.

6) Do not place vital material under of your image, either

Your profile image isn't really the only part of your cover photo that will certainly be partially concealed on your major Web page. You'll additionally wish to prevent putting important content or vital parts of your image on the bottom of your photo where the name of your Page and CTA switches are.

We advise attracting an imaginary line about halfway up your profile picture, and also keeping essential content (like message or hashtags) above that.

7) Do right-align the objects in your cover photo

Because your profile photo gets on left, you wish to include some equilibrium to your Facebook cover image layout by having the focus of the picture get on the right.

Take a look at these cover images. Which one looks more aesthetically pleasing?

Does not the right-aligned cover photo look better? The largest design elements (the account photo, the message, as well as the beer) are uniformly spaced. In the Samsung cover picture, your interest goes promptly to the left side of the page, completely missing the name of the item on the upper best side.

Not just is adding balance an important aspect of style, however it likewise permits your cover photos to be more visually effective on mobile. Which brings me to my next point ...

8) Do keep mobile customers in mind

In April 2016, Facebook reported that over half of its customer base (54.2%) gain access to the social network exclusively from mobile phones. That's substantial-- and also it's exactly why it's so important to keep mobile users top-of-mind when developing your Facebook cover image.

On mobile, a much bigger part of your cover picture is blocked out since the profile picture as well as the Page name are on top of the cover image.

Allow's take a look at a real-life instance. Below, take a look at just what Adobe's Facebook Page looks like in a desktop computer web browser versus on Facebook's mobile app.

Desktop computer:


Notice that the sides of the image are cut off on mobile. Whereas your cover photo displays at 851 pixels vast by 315 pixels tall on desktop, it presents only the facility 640 pixels broad by 360 pixels high on smartphones. Have a look at this Facebook help record to learn more.

Notice, by the way, just how the text in Adobe's cover photo is removed on the right-hand side. While it looks finest to right-align your visual elements, be careful not to put vital content until now to the right that it obtains removed on mobile.

9) Do incorporate the cover image design with various other parts of your Facebook Page

If you truly wish to get innovative with your cover image, try incorporating its layout with other parts of your Facebook Web page. You could make your profile image and cover picture one huge canvas, or make use of some layout components to draw attention to various performances of your Facebook Page.

Below are some concepts of exactly what these cover image integrations might look like.

Integrate your account image and also cover photo.

With a little imagination as well as some style tweaks, you can make your account picture and cover photo appear as if they're 2 parts of one canvas. Look into one of Paris' cover photos for a refined but engaging method to do that.

Keep in mind: Considering that cover photos display in different ways on mobile as well as on desktop computer, you'll have to select one layout to create your cover image and account mix for. Because cover pictures are much more noticeable on desktop computer, I would certainly recommend prioritizing that format for your cover image as well as profile photo mix design.

Draw attention to the switches on right.

Complying with the best practices pointed out above, WeddingWire puts all of its vital message to the right of their cover photo-- not just achieving an excellent design visual, however also accentuating the major calls-to-action on the Web page: Like, Follow, as well as Message.

Note: While it might seem like a good idea to include directional cues like an arrow to obtain people to click the CTA buttons, keep in mind that those CTA switches do not show up the same way on the mobile application. Simply puts, it could be puzzling to mobile individuals if you incorporate the cover image design with the switches.

10) Do consist of a shortened web link in your cover image summary that straightens with your page CTA

If you wish to utilize your cover photo to sustain your web page CTA, make certain your cover photo summary additionally consists of a message CTA as well as connect to the same deal. This way, whenever people watch your cover photo directly, they can access the download link.

Ensure you reduce your web links and also add UTM codes so you can track click them. Shortening as well as tracking attributes are available in the HubSpot Marketing System as well as in devices like bitly.

( If you wish to discover more about how to write efficient call-to-action copy for your cover picture description, visit this site to download our free e-book on developing engaging CTAs.).

11) Do pin a related post right listed below your Facebook cover picture

Have you ever before "pinned" a message to your Facebook Page's Timeline? Primarily, pinning an article allows you to highlight a common Facebook post on the top of your Timeline for 7 days. It's symbolized by a little yellow flag on the leading right of the message.

How does this connect to maximizing your Facebook cover image? Well, if you're hanging around straightening your Facebook Web page CTA, your cover photo style, as well as your cover picture description copy, you need to additionally make sure to publish regarding the very same thing directly to your page, and pin that upload to the top of your Timeline.

This way, you're offering people one extremely clear call-to-action when they show up to your page (albeit in a number of various areas)-- which need to help conversions.

To pin a Facebook post: Merely publish the post to Facebook, after that click the downward arrowhead on the leading right edge of the blog post and select "Pin to Top.".