How to Sell on Facebook

This guide strolls you through whatever you have to understand to how to sell on Facebook Store in 5 simple actions. We'll talk about ways to establish your Facebook organization page, explore your alternatives for listing items on Facebook, plus take a look at marketing strategies to own sales and make your Facebook Store a success.

How to Sell on Facebook

How to Sell on Facebook

Action 1: Establish Your Facebook Company Page

To create a Facebook Store, you'll have to have a free Facebook company page. You cannot produce a Facebook Store in an individual Facebook account. The Facebook Store function is just offered on pages.

This isn't an issue considering that every service has to have a Facebook page. It uses numerous organization marketing benefits over individual accounts, consisting of:

  • A page offers your clients a method to discover, follow, and like your page and posts.
  • It provides you a big selection of totally free marketing chances, like these.
  • It uses a broad range of budget-minded marketing tools, like these.

And ...

  • It lets you offer your items straight to Facebook's strong audience of more than 1.7 billion users right from your Facebook page.
Do not currently have a Facebook page for your company? Or does your requirement a transformation, so your organization shines? See the best ways to establish a powerhouse small business Facebook page in our detailed guide here.

As soon as your organization Facebook page is total, it's time to develop your Facebook Store. For that, you'll require a method to list items and accept orders and payments through Facebook. The very best method to do this is with a Facebook-friendly e-commerce platform. However, that's not your only choice. Let's take a look at your options.

Action 2: Take a look at Your Facebook Store Selling Options.

How to sell on Facebook - Of all the social websites, Facebook uses a total in-app shopping experience through the completely incorporated Store. There are two methods you can set about occupying a Facebook Store with items and accepting payments:

  1. Upload item information and link a payment processor straight to Facebook Look for totally free.
  2. Utilize a paid or complimentary e-commerce platform that does this for you, plus lets you offer items by yourself site, on blog sites, and on other social channels, too.

Let's take a better take a look at both of these alternatives.

1. Upload Products to Facebook Store Yourself free.

You can get in items for sale straight to your Facebook Look for complimentary. Facebook has a clear guideline that strolls you through every action. You can see ways to establish your Store and link your payment suppliers here. For payments, you have the option of PayPal or Stripe.

See the best ways to go into items straight to Facebook here.

Is this Right for You?

If you offer simply a couple of products and just wish to offer through a Facebook Store, this may be all you require. The advantage is that it costs you absolutely nothing to include a store and get in as lots of items as you want.

The Disadvantage to Utilizing Facebook Store Yourself.

One drawback is that you need to by hand handle orders and this can be lengthy if you move a lot of items. You'll need to log into Facebook to process and handle requests one by one. See ways to do that here. You likewise need to by hand mark orders as delivered, as they describe here.

Another disadvantage is that you can just offer your items on Facebook. So, you'll hang around getting in things and have no other sales outlets. The e-commerce platform alternative, noted in # 2 listed below, provides you much more selling chances, plus a suite of time-saving order management tools. Let's explore them now.

2. Utilize an Ecommerce Platform to Offer Products on a Facebook Store.

Leading e-commerce platforms like Shopify, Ecwid, and BigCommerce let you list and offer items in a Facebook Store, plus lots of other locations if you want. What these platforms provide the Facebook-only alternative is a complete suite of item listing, order, and shipping management tools created to conserve you time. However, that's not all.

Time-saving advantages aside, the most significant plus is that you can offer almost anywhere utilizing an e-commerce platform: your very own site, Amazon & eBay, Pinterest, post, and more. Going this path, the time you invest going into items into a selling system can provide returns far beyond Facebook. Even if you do not desire begin your very own site or offer on locations like eBay or Amazon initially, the alternative exists if/when the time comes.

Is this Right for You?

If offering online is a top priority, you have to extend your reach beyond the Facebook audience. E-commerce platforms let you do simply that. They likewise do every e-commerce job as fast and automated as possible, from item entry to shipping updates. Plus if you deliver, or intend to ship, more than ten orders each day, you actually ought to consider this time-saving alternative.

The Disadvantage to Utilizing an Ecommerce Platform.

The drawback is an expense. For the most parts, you'll require a month-to-month paid account with an e-commerce company like Shopify, BigCommerce, or numerous others. Nevertheless, there are free alternatives with suppliers like Ecwid and Speedy, which we'll information listed below.

So, we have covered the two main methods you can note items to offer in a Facebook Store: Going into products straight to Facebook, or utilizing an e-commerce platform to do this for you.

If the e-commerce platform alternative seems like the best fit, continue reading to see our contracts of some leading suppliers. However if working straight with Facebook Store is best for you, avoid down to Step 5 to see how you can market your items when your Store is live. How to sell on Facebook...

Action 3: Compare Ecommerce Platform Options for Facebook Shops.

If you're going back to square one, Shopify is my suggestion for both Facebook Shops and entire sites if you require that. I utilize Shopify Lite (simply $9/mo.) for my Facebook tee shirt shop, which seeks more than 16 years of running workshops on many platforms, from Magento to WordPress. Shopify makes whatever, consisting of selling on Facebook, simple. Plain and basic. Their $9/mo. The charge is rather an offer for all that you get.
You can see how Shopify compares with other leading e-commerce platforms here. Plus discover an excellent detailed overview of establishing a Facebook Store utilizing Shopify here.
-- Author's Note.
Shopify, BigCommerce, and Ecwid are leading names in e-commerce and all link correctly to Facebook Store. However, they aren't the only ones. If you currently offer online, there's an excellent chance your online shop supplier incorporates with Facebook Store, too. If they do, you simply have to follow their guidelines to link your store listings to your Facebook page. Then you can avoid to Step 5 in this overview of see methods to market your items on Facebook and grow your store.

Once again, there are a lot of e-commerce platforms that incorporate with a Facebook Store. Those we go over above are our leading choices free or inexpensive Facebook Store options. Other e-commerce platforms include it in their requirement, and typically more pricey, online shop strategies.
Find more info:

Step 4: Produce Products and Link Them to Your Facebook Store.

Each e-commerce platform noted above makes it rather simple to go into item details and images, plus established payment approaches, shipping rates, and shop info. However, each does it a bit in a different way. We will not cover them in information here given that every platform we note offers excellent start-up tutorials that stroll you through every action. How to sell on Facebook..

Rather, we'll cover the basic info that you'll utilize to produce your item listings and shop info pages, no matter the platform. Having this arranged and all set ahead of time makes the procedure of constructing your Facebook Store listings fast and straightforward. Then we'll cover a couple of last actions to finish in your Facebook admin screen as soon as your Store is live.

If you're entirely brand-new to online selling, take a look at our post Ways to Start an Online Shop. It covers whatever you have to understand to begin offering on any site.

To develop your item listings, you'll have to put together four essential things:

1. Great pictures of your items.
See the best ways to catch terrific item photography with your mobile phone video camera here.

2. Comprehensive item descriptions.
Do not be shy when explaining your issues. Great stories ought to be chock-full of information that offers your item, plus any sizing, measurements, weights, or other required information.

3. Item size and weight info.
These numbers can be gotten in with your item info in many e-commerce systems so you can print precise shipping labels. It's optional, however, can be helpful.

4. Item numbers or stock SKU numbers.
These are the numbers or item codes you utilize to track items in your online shop. Uncertain ways to set item SKU's as much as track your stock? Find out how in our post here.

You'll likewise have to assemble four pieces of shop details to let consumers understand exactly what to anticipate when they buy from you. You can develop one page or some in your online store to show this info. For more information about establishing store info pages, have a look at our short article here.

1. Your Shop Contact Info.
Email just? Email and Phone? Remember to note your client service times here, too.

2. Client service & Personal privacy Policy.
Here's where you note your order satisfaction times, return, and personal privacy policies.

3. Delivering Rates and Policy.
You'll establish shipping rates in your shop control panel. However, it's good to have a page that notes them so consumers can see exactly what you charge for shipping.

4. " About United States" Info.
Boast a little about how you began and how you got where you are today. This is a branding chance and customizes the consumer experience.

When you have this details collected, it's time to enter it into your e-commerce platform. If you're utilizing Shopify, this post takes you through the whole procedure, detailed.

If you're using a various e-commerce platform, this is exactly what you'll do:.

  1. Log in to your account and follow their beginning tutorial to setup your shop details and item listing pages.
  2. Then visit their online assistance page for the Link Facebook Store guidelines.

Once again, each e-commerce platform manages shop established a bit differently. However, all noted above deal a complete detailed guide that leads you through the whole procedure. You can see how each works by clicking the begin links offered in the tables above.

Whatever e-commerce platform you select, once it's connected to your Facebook Store, the brand-new Store area will instantly appear on your Facebook page, like this:

How to Sell on Facebook

Keep in mind for site owners! If you have an existing Facebook page with a Store Now button that's linked to your site, you have another action. From your Facebook admin page, you have to modify the button connect to link to your Facebook Store. To do this, click the button in your page admin screen. It will offer you a choice to alter the connect to your Facebook Store, like this:

How to Sell on Facebook page

After all of the above is total, and your Store area appears, you most likely will not see your items instantly. Do not panic. Facebook examines all brand-new Shops to make positive images and material satisfy their standards, which you can discover here.

It can take 24-48 hours for your Store to be authorized and occupy the area. So enter into this with a little perseverance. As soon as approved, as you include brand-new items, they must instantly appear within 20 minutes approximately. If not, you can re-synchronize your listings from your shop control panel to send out brand-new products to Facebook. Here are ways to do that with a Shopify store:

How to Sell on Facebook free

When your items are authorized and live, you're prepared to begin offering. Now let's check out methods to promote your store, grow your Facebook audience, and make some sales.

Step 5: Market Your Products for Facebook Store Success.

There's one whole aspect of having your items noted for sale in your Facebook Store:.

Your questions and possible clients are currently there!

Your Facebook Store items are primed and all set for the promo to your Facebook fans and many potential customers. With your items now housed on Facebook, you can rapidly choose particular items or classifications to promote using Facebook posts and advertisements.

Plus how to sell on Facebook, audiences do not need to leave your Facebook page to get more information about your items or purchase. This increased engagement within Facebook causes more sales for many Facebook Store owners. This is why Facebook Store is quick ending up being a preferred sales channel for online sellers, enormous and little.

There are numerous methods, both complimentary and paid, that you can market your Facebook Store items to fans and bigger audiences, consisting of:

  • Function items, sales, and unique offers through regular posts. 
  • Function items and specials through increased posts which are affordable paid posts developed to reach bigger audiences.
  • Run Facebook advertising campaign with highlighted items.
  • Disperse deals and host contests to engage your audience and bring in brand-new readers to your page and items. 

In reality, with your Facebook Store in location, your Facebook marketing should have some kind attention. Here are two short articles that will reveal you, action by action, ways to craft prepare for complimentary Facebook marketing and paid Facebook marketing that fulfills your selling objectives and budget plan. See Ways to Market Your Small company on Facebook free and discover everything about paid marketing in Facebook Marketing: How-To Guide for Small businesses.

The Bottom Line

How to sell on Facebook ~ Offering items straight to your Facebook audience isn't terrible to do utilizing the Store function consisted of with every complimentary Facebook company page. Leading online shop platforms that incorporate effortlessly with Facebook provide the most convenient Facebook Store service, particularly if you're brand-new to e-commerce. They make the item listing, selling, and order management procedure a breeze.

When the e-commerce side is nicely managed, you'll have lots of time to concentrate on Facebook's numerous free and paid chances to promote your Store. With lots of determination and a great marketing strategy, you'll begin to see your Facebook audience grow and, more notably, start making sales.