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Facebook News Feed Ad Size

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Facebook news feed ad size - Facebook is the most popular social networks platform for marketing. It's high engagement, and market penetration-- 1.23 billion individuals utilize Facebook daily-- led 91% of American online marketers to purchase Facebook Advertisements in last year.

In such a competitive area, it is critical to understand how Facebook marketing works to accomplish exceptional lead to your market efforts. We have offered you with some assistance before about all kinds of Facebook advertisement formats and suggestions on the best ways to increase your blog site efficiency through Facebook Advertisements.

It is now time to find out the high tunings of Facebook's advertisement measurements. We understand you are hectic and do not have the hours needed to put over such information. However, do not fret: Strike Social's got you covered.

Facebook News Feed Ad Size

Facebook ad measurements differ inning accordance with the publication type and positioning. When you market on Facebook, your ads can be posted in the desktop News Feed, the desktop right column, and in the mobile News Feed.

You can likewise utilize Facebook Canvas, which are mobile interstitial advertisements (advertisements that use up the whole screen of your phone, like when you are playing a video game), and mobile native ads (an ad that imitates the type of Facebook material).

Facebook news feed ad size

To learn more about Facebook advertisement specifications, initially, discover in the list following the kind of Facebook ad you will utilize. Then, determine where your ad will be positioned to see the specifications.

A total list of Facebook ad sizes.


Single image advertisements Back to top.

These are ads that show a single image and a call-to-action that leads users to a brand-new landing page figured out by the marketer. You can produce approximately six variations of your advertisement utilizing one image.

facebook desktop news feed ad size

Desktop News Feed

  1. Width: 1200 pixels.
  2. Height: 628 pixels.
  3. Image screen as 470 x 246 pixels.
  4. Element ratio: 1.9:1.
  5. Text: 90 characters.
  6. Heading: 25 characters.
  7. Description: 200 characters.

Right column

  • Width: 1200 pixels.
  • Height: 628 pixels.
  • Image display screen as 254 x 133 pixels.
  • Element ratio: 1.9:1.
  • Text: 90 characters.
  • Heading: 25 characters.
  • Description: N/A.

Mobile news feed

  1. Width: 1200 pixels.
  2. Height: 628 pixels.
  3. Image display screen as 560 x 292 pixels.
  4. Element ratio: 1.9:1.
  5. Text: 90 characters.
  6. Heading: 25 characters.
  7. Description: 200 characters.

Mobile interstitial

  • Width: 1200 pixels.
  • Height: 628 pixels.
  • Element ratio: 1.9:1.
  • Text: 90 characters.
  • Heading: 25 characters.

Mobile native

  1. Width: 1200 pixels.
  2. Height: 628 pixels.
  3. Element ratio: 1.9:1.
  4. Text: 90 characters.
  5. Heading: 25 characters.

Mobile banner

  • Text: 90 characters.
  • Heading: 25 characters.

Carousel advertisements 

Carousel advertisements enable you to show from 2 - 10 images that will cycle through like a carousel.

facebook mobile news feed ad size
Great post to read:

Desktop and mobile News Feed; ideal column; interstitial and native advertisements.


  • Width: 1080 pixels.
  • Height: 1080 pixels.
  • Element ratio: 1:1.
  • Text: 90 characters.
  • Heading: 40 characters.
  • Description: 20 characters.

Video advertisements 

You can promote video projects on Facebook and spread your message through video and noise.

Desktop and mobile News Feed; best column.


  • Video: H. 264 video compression, the high profile was chosen, square pixels, repaired frame rate, progressive scan.
  • Format:. mp4 container preferably with leading move atom, no edit lists.
  • Audio: Stereo AAC audio compression, 128kbps + chosen.
  • Element Ratios Supported: 16:9 (complete landscape) to 9:16 (complete picture).
  • Mobile in the feed: Videos will be rendered as depends on 2:3, with masking to 2:3 for element ratios in between 2:3 to 9:16.
  • Desktop in feed and desktop gamer: For desktop in feed, the vertical video will continue to be letterboxed to 1:1. For the desktop player, the vertical video will be 9:16 without any black bar letter-boxing.
  • Advised element ratio: 1.77:1/ 16:9/ HDTV, 2:39:1 or 2:40:1/ Widescreen/ 9:16, 1:1/ 1.33:1/ 4:3/ SDTV, 1.375:1/ movie, 1.85:1/ Movie, no pillar boxing or letter boxing.
  • Length: 120 minutes max.
  • Minimum resolution: Minimum width 600 pixels.
  • Thumbnail image ratio: Ought to match the element ratio of your video. Your thumbnail image might not consist of more than 20% text.
  • Submit Size: As much as 4GB max.
  • Frames: 30 fps max.
  • Bitrate: No limitation to bitrate file if you're utilizing two pass encoding, as long as your file does not surpass 1GB. Otherwise, eight megabits per second for 1080p and four megabits per 2nd for 720p.
  • Text: 90 characters.

Video slideshow advertisements 

You can develop a slideshow with 3 to 7 images on Facebook and promote it to your target market.

Desktop and mobile News Feed; best column.


  • Width: 1280 pixels.
  • Height: 720 pixels.
  • Element ratio: 16:9 (max 4:3) or 1:1.
  • Text: 90 characters.
  • Heading: 25 characters.
  • Description: 200 characters (just for desktop).