Facebook Messenger App

Facebook Messenger App - In August, Facebook lastly ended on messages within the first Facebook app, requiring users rather download its different "Messenger" app.

Individuals weren't pleased, and while "Messenger" soared to the top of the App Shop charts, it was likewise flooded by unfavorable evaluations from unhappy users.

Facebook Messenger App

Facebook Messenger App

We never actually got a great response regarding why Facebook chose to make "Messenger" its app, however, CEO Mark Zuckerberg lastly discussed the relocation the other day throughout a live Q&A session, inning accordance with The Brink's Ellis Hamburger.

" Asking everybody in our neighborhood to set up a brand-new app is a huge ask," Zuckerberg stated. "I value that was work and needed friction. We wished to do this since our company believes that this is a much better experience. Messaging is ending up being significantly crucial. On mobile, each app can just concentrate on doing something well, we believe."

Zuckerberg went on to describe that the first Facebook app's primary function is its News Feed, as well as in the middle of a growing number of individuals messaging every day, the messaging service is hard to obtain to, which produced lots of friction.
Check over here:
" 10 billion messages are sent out each day, however, to get to it you needed to wait for the app to load and go to a different tab," Zuckerberg stated. "We saw that the leading messaging apps individuals were utilizing were their app. These apps that are quick and simply concentrated on messaging. You're most likely messaging people 15 times daily. Needing to go into an app and take a lot of actions to obtain to messaging is lots of friction.".

Zuckerberg likewise acknowledged that requiring users to download a different app is "unpleasant" for users, however just in the short-term, and the outcome is a more luxurious experience.
Read more: Facebook Flower Reaction
" Why would not we let individuals decide to set up the app by themselves at their speed? The factor is that exactly what we're attempting to do is develop a service that benefits everybody. Because Messenger is quicker and more concentrated, if you're utilizing it, you react to messages much faster, we have discovered. If your real friends are slower to respond, we may not have had the ability to fulfill up.

" This is a few of the hardest things we do, is making these options. We recognize that we have a lot to make in regards to trust and showing that this standalone Messenger experience will be great. We have a few of our most skilled individuals dealing with this.".