Facebook Advertising Guidelines

When it concerns marketing on Facebook there are a couple of standards you should strictly comply with in order to get your advertisement authorized.

In basic, as long as your advertisement is not backing a prohibited activity, utilizing scare strategies or including raunchy images you ought to be great.

facebook advertising guidelines

Nevertheless, if you have had a Facebook advertisement disapproved and are questioning why, or you are stressed that your advertisement may get disapproved, checked out the facebook advertising guidelines listed below!

Facebook Advertisements That Are NOT Allowed:

While you can produce a Facebook advertisement for practically any subject, there are specific topics that you can not market for. These consist of:

  • Adult items consisting of however not restricted to: toys, videos and live programs.
  • Alcohol sales to minors (you MUST usage age targeting requirements).
  • Alcohol sales to nations where such advertisements are unlawful.
  • Dating sites/ adult buddy finders.
  • Controlled substances.
  • Tobacco items and associated stuff.
  • Online betting other than where such activities are legal.
  • Prescription drugs and/or online drug stores (unless the drug store is pre-approved by Facebook).
  • Defense, ammo and dynamites.

In addition to the above items Facebook advertisements will likewise be disapproved if they consist of:.

  • Helping with or promoting prohibited activity.
  • Insults, attacks, harassment or impersonation.
  • Dislike speech.
  • Sex/ nudity consisting of pictures of people consisting of intriguing images.
  • Ill-mannered and marvelous material consisting of extreme violence.

Furthermore, Facebook advertisements can be disapproved if they suggest a Facebook recommendation or infringe on the rights of others.

Images You CAN NOT Usage in a Facebook Advertisement.

In addition to topics you should prevent, there are specific image types that will get your Facebook advertisements disapproved. These consist of images that are:

  • Utilized to terrify individuals (abuse/violence).
  • Program extreme quantities of skin or cleavage.
  • Focus needlessly on particular body parts.
  • Depict nonexistent performance such as a play button for a fixed image.
  • QR Codes.
  • Facebook brand name images such as the Facebook logo design.
  • Images which contain more than 20% of text.

Facebook Landing Page Rules:

If your Facebook advertisements are within the appropriate standards, you need to then thoroughly consider your landing page if it is a location website (aka a website off of Facebook).

The landing page for your Facebook Advertisement need to:

  • Consist of a personal privacy policy if you are gathering details.
  • Plainly show prices and billing periods where proper.
  • Consist of an unattended opt-in checkbox.
  • Consist of info on ways to cancel a membership/ subscription.

All this info should be plainly shown on a landing page where the visitor might not quickly neglect it.

In addition, landing pages should not consist of spyware/malware downloads or any software application that leads to a misleading user experience.
see here: Facebook Ad Image Size
Lastly, neither the advertisement nor the landing page might consist of prejudiced language based upon race, ethnic background, age, sexual preference, rap sheet and so on.

And there you have it: a list of Facebook's marketing standards to assist you get your advertisements authorized rapidly and quickly!

Do you have any concerns? If so, leave a remark listed below facebook advertising guidelines and we'll enjoy to address them!